Customer relationship management (CRM) solutions help small and midsize businesses

Customer relationship management (CRM) solutions help small and midsize businesses manage the myriad of ways it interacts with customers, from marketing to new and potential customers, to improving customer support.  Current MS Outlook CRM solutions have incorporated new social and collaborative technologies that make it easier to connect with customers. It’s also available through both cloud-based services and on-demand to make CRM more affordable and effective for smaller businesses. Companies of all sizes rely on […]

Read more
CRM “is” an Outlook Integration Project

How can you increase revenues and operating margin with Outlook CRM in your marketplace when competition is intensifying, sales and marketing costs are increasing, and customer retention across most industries is declining?  Many of our clients are convinced that there is a “magic bullet” Customer Relationship Management (CRM) application out there.  But which CRM Software for Outlook is the magic bullet? The problem is, we worry so much about what to implement and we don’t […]

Read more
Email Marketing Best Practices with Outlook CRM and Constant Contact

Before the economy took a hard downturn back in 2008, the 70-plus e-mail-marketing vendors in circulation at that time were pushing new technological designs, such as streaming audio and video, with the intention of getting more e-mails read, as well as getting more people to act on the e-mails they received. But after months of companies watching what they spend, that trend is changing. When marketing budgets tightened, many marketers cut spending on their e-mail-marketing […]

Read more
Managing Your Territory as a Business

The Outlook CRM System intended to provide salespeople with the key concepts and tools to be able to make thoughtful decisions about how to allocate their activities, time and resources in accounts that will bring them the greatest return. It is based on the premise that a salesperson’s territory is similar to a business. CRM Outlook Accounts represent customers that have to be identified, engaged, and acquired in order for the business to thrive.  On […]

Read more
CRM User Adoption: 10 Critical Success Factors

A comprehensive Outlook Based CRM system can deliver enormous benefits, from increasing customer satisfaction and generating sales leads to boosting profits and slashing operating costs. A CRM Insider Outlook system works by gathering information from multiple data sources and storing it in a centralized location. Once these sales leads and customer data sets are integrated, this information is then analyzed to enable personalized marketing campaigns, superior customer service and improved decision support. Yet the success […]

Read more