A comprehensive Outlook Based CRM system can deliver enormous benefits, from increasing customer satisfaction and generating sales leads to boosting profits and slashing operating costs. A CRM Insider Outlook system works by gathering information from multiple data sources and storing it in a centralized location. Once these sales leads and customer data sets are integrated, this information is then analyzed to enable personalized marketing campaigns, superior customer service and improved decision support.
Yet the success of an Outlook Based CRM Software doesn’t hinge on fancy features but rather how quickly employees embrace the solution. For starters, many organizations are unaware of the powerful impact a CRM system can have on the bottom line. A recent Oracle study reveals that among companies investing in new customer service-oriented technologies, a whopping 62% don’t grasp the full importance and impact customer service can have when it’s part of an organization-wide strategic goal.
Another hindrance to widespread CRM adoption is a failure to properly customize a solution for an organization’s unique needs. Many CRM vendors sell you the software but then they don’t really train you on how it will work for your business. As a result, we recommend that sales leaders take the time to consider what business problems they want CRM to address, what business processes CRM will impact and how the system will grow with the company’s needs. Only by answering these questions can organizations begin to most effectively implement a CRM solution and drive user adoption.
There are 10 major ingredients to a successful CRM user adoption:
- Scope and Vision
- Executive Leadership
- Ownership and Support
- System Function
- Data Quality
- Process Alignment
- End-User Motivation
- Training and Reinforcement
Training impacts CRM user adoption rates significantly. Training your salespeople on how the system works, its key features and how it can contribute to improved sales outcomes is crucial. Managers who do not train their salespeople on the importance of entering data into the CRM system will either have staff who enter data when and if the please, or will just not use the system period.
Secondly, time is a major factor affecting your CRM Outlook user adoption. We all know finding time can be a bit of a struggle, but in the world of a salesperson finding time can be particularly hard. Let’s face it the majority of salespeople spend very little of their day in the office, they are continuously on the road moving from meeting to meeting.
Salespeople want to spend their days using Outlook as a CRM, and generally have difficulty sitting in front of a screen completing manual data entry after every sales conversation. Yet, when salespeople eventually get around to entering their data in the system, the data is most likely outdated, and comments are extremely vague as the meeting was probably weeks ago. Salespeople are constantly travelling and thus it is crucial they can enter data from digital devices like their smartphone or tablet. CRM Software Outlook. SalesForce CRM.
The flipside of poor customization is tailoring a solution to a point where it’s no longer recognizable. Most CRM Integration with Outlook solutions feature three primary applications: sales force automation, marketing and service/support. Outlook CRM “SalesOutlook” consolidates these three functions into a single, comprehensive suite, along with a string of other complimentary functions. In fact, our MS Office 365 CRM is a fully customizable CRM Integrated with Outlook right down to the database level. As a result, tweaking the Microsoft Outlook CRM Software to accommodate your unique business needs and internal processes will enable you to achieve a prompt return on investment.
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